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Maelove Headquarters: Las Vegas, NV
E-commerce: maelove.com
Social Media: Instagram / TikTok
What: A skincare line from Las Vegas featuring cleansers, serums, and moisturizers that emphasize "scientifically-supported" and "top-performing" formulations.
Price Range: $23-$80
Founder: Jackie Kim
Origin Story: In 2017, Jackie Kim, who transitioned from an attorney role to become a startup investor focusing on hospitality and consumer goods, found herself inundated with the complex skincare industry. Determined to make a difference, she established Maelove with the aim of developing effective skincare solutions suitable for various stages of aging. Her vision involved crafting meaningful, top-performing products without unnecessary marketing costs, convoluted jargon, or complicated multiple-step routines.
She teamed up with cancer and brain researchers, chemical engineers, lawyers and medical doctors to help build out an internal process for evaluating ingredients and developing a formulation process. Kim then partnered with the most respected cosmetic laboratories in the U.S. to formulate "high-quality products that are science-backed and sensitive skin-friendly," as well as dermatologist-tested, vegan, cruelty-free, gluten-free and free of parabens, phthalates, synthetic fragrances and dyes.
Stockist: Amazon
Hero Product: The Glow Creator Antioxidant Serum ($33)
PR Representation: Jaime Maser
Where to make contact: team@maelove.com
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